The "Make it Count" video utilizes two main tools to motivate people: upbeat music and rapid jump cuts interspersed with few long shots. The combination of these two methods makes the viewer feel inspired themselves, as the rapid pace gives it a strong feeling of journey.
In our own videos, I think it will be incredibly important that we focus on the combination of music with the footage. Together, if coordinated well, the film can be even more powerful and appear more professional. Also, selection of music will be very key, as certain songs incur different feelings. We can certainly use this to our advantage, and select songs that best reflect and emphasize the subject of our movie.
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