This video make me want to go out and live life to the fullest. I now want to go to all the places this guy went, as long as Nike is paying. A way to make our videos more impactful would be to effectively use jump cuts. If you are doing something more upbeat, jump cuts are a good way to keep the video moving and to keep attention on the video. You can also use lively music to uplift the audience. If you are trying something happy, use more upbeat music, but if it is a sad video, make it more downcast.
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